As part of a Professional Practice module focused on freelance design, I worked with author Sue Palmer to create a visual identity for her book The Shell Secret. This project gave me experience working with a live client brief, developing professional communication skills, and understanding the collaborative process involved in client-led design work.
The identity was inspired by Sue Palmer’s favourite shells, using their natural forms and textures to create a personal and cohesive visual style connected to the themes of the book. The final outcome included promotional materials such as business cards, leaflets, and social media backdrops, helping me develop a stronger understanding of branding, freelance practice, and balancing creativity with client feedback.
