As part of a Student Enterprise module, I worked collaboratively within a team to develop a sports brand called Elevate 8. The project focused on creating a strong brand identity centred around motivation, performance, and individuality, while exploring the creative and strategic processes involved in launching a product based business.
My role included contributing to the logo design and creating rendered sports bag visuals to showcase the product range. We developed a clean, modern identity inspired by contemporary sports branding, including interchangeable coloured logos that allowed customers to personalise the brand. Through this project, I gained experience in collaborative branding, product visualisation, marketing strategy, and enterprise-focused design.
